When a customer visits the home page, there is a message at the top center, which shows “No minimum order. Free Shipping throughout the US.”, but unless within the US, the company needs to charge shipping costs to all other countries. The menu clearly shows all the main products they provide, with their subtypes shown in a drop-down menu. For example, plastic cards in one of the main products, and the subtypes are slim plastic, thick plastic, super thick, standard, etc.
Once the customer chooses the product they want, they then need to select the card parameters. A customer has the facility to buy multiple products in a single cart purchase. Users can contact the company through the contact forms, as well as customer support. The website also provides a comprehensive FAQs area, with shipping information, returns policies, delivery times, and testimonials on separate pages, so that users feel comfortable making a purchase. A customer can create a user account to keep track of his order and speed up any further purchase. A user account also helps the company to send promotional newsletters and retain clients.